The kavannah's (intentions) of regular Jews to accomplish what tzadikim can accomplish using Holy Names. Avraham fought for the Shechinah (presence of God) to be part of this world. Idea that kavannah's are equal to or superior to actions caused misnagdim to get very upset. "Zetel Katan" of Rebbe Elimelech to think and visualize positive mitzvah of kiddush Hashem (dying for sake of Hashem).